The first official trailer was released on June 7, 2017,[48] followed by a second trailer on September 13.[49] The film was marketed extensively in Mexico, including traditional wall-painted advertising usually used for local events and never for films. Cinépolis, a movie chain in the country, held a contest for dubbing a character in the film,[50] and another movie chain held a contest to become an interviewer for the cast and crew of the film.[51]
Coco (English) Movie
Coco was released in Mexico on October 27, nearly a month before its release in the United States. It grossed $9.3 million on its opening weekend, the biggest opening weekend for an original animated film and the biggest debut for an animated film outside of the summer movie season in the market.[58] In its second weekend, it earned another $10.8 million, a 12% increase over its first weekend, bringing its total to $28 million. It became the fastest ten-day grosser ever for an animated feature in Mexico, as well as the biggest original animated release ever in the territory.[59][60] It dropped by 23% in its third weekend, grossing $8.4 million. That brought its total to MX$792 million (US$41.4 million), making it the highest-grossing animated film and the second-highest-grossing film of all time in Mexico, behind Marvel's The Avengers, in local currency.[61] A few days later, on November 15, it passed The Avengers to become the highest-grossing film in the Mexican market.[9][10][11][12]
Michael Rechtshaffen of The Hollywood Reporter said, "At every imaginative juncture, the filmmakers (the screenplay is credited to Pixar veteran Molina and Matthew Aldrich) create a richly woven tapestry of comprehensively researched storytelling, fully dimensional characters, clever touches both tender and amusingly macabre, and vivid, beautifully textured visuals."[89] Robert Abele of TheWrap praised the film, saying: "If an animated movie is going to offer children a way to process death, it's hard to envision a more spirited, touching and breezily entertaining example than Coco."[90] In his review for Variety, Peter Debruge wrote, "In any case, it works: Coco's creators clearly had the perfect ending in mind before they'd nailed down all the other details, and though the movie drags in places, and features a few too many childish gags... the story's sincere emotional resolution earns the sobs it's sure to inspire." Debruge also described the film as "[An] effective yet hardly exceptional addition to the Pixar oeuvre."[91] Matt Zoller Seitz of RogerEbert.com gave the film four out of four, writing that "There's a touch of Japanese master Hayao Miyazaki in the film's matter-of-fact depiction of the dead interacting with the living, as well as its portrayal of certain creatures" such as Dante and Pepita. He concluded his review by stating, "I had some minor quibbles about [Coco] while I was watching it, but I can't remember what they were. This film is a classic."[92]
"Coco" is the sprightly story of a young boy who wants to be a musician and somehow finds himself communing with talking skeletons in the land of the dead. Directed by Lee Unkrich ("Toy Story 3") and veteran Pixar animator Adrian Molina, and drawing heavily on Mexican folklore and traditional designs, it has catchy music, a complex but comprehensible plot, and bits of domestic comedy and media satire. Most of the time the movie is a knockabout slapstick comedy with a "Back to the Future" feeling, staging grand action sequences and feeding audiences new plot information every few minutes, but of course, being a Pixar film, "Coco" is also building toward emotionally overwhelming moments, so stealthily that you may be surprised to find yourself wiping away a tear even though the studio has been using the sneak-attack playbook for decades.
Also notable are the film's widescreen compositions, which put lots of characters in the same frame and shoot them from the waist up or from head-to-toe, in the manner of old musicals, or Hollywood comedies from the eighties like "9 to 5" or "Tootsie." The direction lets you appreciate how the characters interact with each other and with their environments and lets you decide what to look at. At first this approach seems counter-intuitive for a movie filled with fantastic creatures, structures and situations, but it ends up being effective for that very reason: it makes you feel as though you're seeing a record of things that are actually happening, and it makes "Coco" feel gentle and unassuming even though it's a big, brash, loud film.
Parents need to know that Coco is a vibrant Disney/Pixar film that explores the traditions of the Day of the Dead, a child's desire to become a musician despite his family's wishes, and the power of unconditional love. Told from the point of view of Miguel (voiced by Anthony Gonzalez), a young boy who ends up in the Land of the Dead, the movie -- which features an all-star Latino voice cast (including Gael García Bernal and Benjamin Bratt), as well as a Latino co-director and many Latino crew members -- is a tribute to Mexican traditions and customs. The Land of the Dead contains some potentially disturbing imagery, but most kids will probably get used to all of the skeletons quickly. A few moments of life-or-death peril are fraught with tension, but none of the major characters die (at least, who aren't already dead). There's also some drinking by adult characters (a shot, cocktails at a party) and a few uses of words like "stupid." While all is well in the end, the movie can be dark and sad (as with most Pixar films, it's likely some viewers will cry), especially for those who've lost beloved relatives. But it also has powerful themes of perseverance, teamwork, and gratitude and encourages audiences to love and appreciate their family and always follow their dreams.
Colorful, beautifully animated, and culturally sensitive, Coco is an affecting, multilayered coming-of-age drama. Miguel just wants to make music, even though it's forbidden to him because his family believes that music cursed them. Gonzalez, a tween who performs Mariachi music, is an ideal pick to voice the movie's main character. He may not be a household name yet, but after his movie-carrying performance, it's clear the 12-year-old is, like his animated alter ego, a talented performer. Featuring "Remember Me," an original song from Robert Lopez and Kristen Anderson-Lopez (the husband-and-wife team behind the Frozen soundtrack), and other songs written and produced by a team of Mexican songwriters and consultants, Coco boasts an authentic soundtrack and a memorable score by award-winning composer Michael Giacchino.
The voice cast is nearly all Latino (and most actually are Mexican), with internationally renowned Mexican-American actor Edward James Olmos and comedians Cheech Marin and Gabriel Iglesias voicing supporting characters. Bratt (who's half Peruvian) has just the right timbre of gravitas to play de la Cruz, a famous and vainglorious musician who died at the peak of his career. As for the titular character, she's Miguel's wheelchair-bound great-grandmother (Ana Ofelia Murguía), and her scenes with Miguel will bring a tear to even the most jaded viewer's eyes. The movie will be especially moving for anyone who's had to separate from their family, whether because of death or another reason (including immigration complications or difficult situations back home). But of all the movie's relationships, it's really Miguel's with Hector that's the most nuanced and fascinating. Bernal's Hector is so much more than he seems, and whether he's pretending to be Frida Kahlo (the ghost of Kahlo herself also makes an appearance), playing the guitar, or pleading his case to be remembered, he's the film's second hero. Like the best Pixar movies, Coco is ultimately a story about the power of relationships and why familia is so important.
Did you already know about the Day of the Dead? If not, what did you learn about the holiday? How does your family pay tribute to relatives and loved ones after they've passed away? Which other Mexican traditions and values does the movie promote? Which holidays, music, and other cultural traditions do you celebrate with your family?
Did you notice that characters speak both English and Spanish in the movie? Would you like to learn a second language? For bilingual families: Why do you think it's important or useful to speak two languages? How does language connect you with your heritage -- and your family?
At just 12 years old, Anthony Gonzalez stars as the film's protagonist, Miguel, a young boy with a dream of becoming a musician. On his journey through the bright and colorful Land of the Dead, Miguel, accompanied by his dog Dante, encounters a vast world of music he has never known. Along the way, he meets his musical idol, the late Ernesto de la Cruz, as well as many of his ancestors. Before Coco, Gonazlez appeared in a variety of dramatic short films, such as Imagination of Young and Icebox. 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